Concepedia

Bertil Hultén

BH

Statistics

Publications

9

Citations

1K

H-Index

9

Active since

2007

Affiliations

Linnaeus University(Current)

Bertil Hultén is an author at Linnaeus University specializing in business, marketing, and shopping experience.

Publications per year

2007–2017

9

Publications

9

Sensory marketing: the multi‐sensory brand‐experience concept

Bertil Hultén · European Business Review · 2011 · 532 citations

Business, Marketing, Marketing Management +15

Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior

Miralem Helmefalk, Bertil Hultén · Journal of Retailing and Consumer Services · 2017 · 263 citations

Business, Psychology, Retail Management +16

Sensory cues and shoppers' touching behaviour: the case of IKEA

Bertil Hultén · International Journal of Retail & Distribution Management · 2012 · 119 citations

Business, Marketing, Psychology +17

Branding by the five senses: A sensory branding framework

Bertil Hultén · Journal of brand strategy · 2017 · 41 citations

Business, Marketing, Marketing Management +12

Customer segmentation: The concepts of trust, commitment and relationships

Bertil Hultén · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 37 citations · Full text

Business, Marketing, Marketing Management +10

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