Concepedia
Statistics
Publications
13
Citations
600
H-Index
11
Active since
2016
Affiliations
Linnaeus University(Current)
University of Wisconsin–La Crosse
Miralem Helmefalk is an author at Linnaeus University specializing in business, marketing, and consumer behavior.
Publications per year
2016–2025
Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior
Miralem Helmefalk, Bertil Hultén · Journal of Retailing and Consumer Services · 2017 · 263 citations
Business, Psychology, Retail Management +16
Congruency or incongruency: a theoretical framework and opportunities for future research avenues
Andreas Aldogan Eklund, Miralem Helmefalk · Journal of Product & Brand Management · 2021 · 62 citations
Business, Marketing, Marketing Management +15
An interdisciplinary perspective on gamification: Mechanics, psychological mediators and outcomes
Miralem Helmefalk · International Journal of Serious Games · 2019 · 47 citations · Full text
Social Sciences, Behavioral Sciences, Psychology +12
Shedding light on the use of single and multisensory cues and their effect on consumer behaviours
Miralem Helmefalk, Adele Berndt · International Journal of Retail & Distribution Management · 2018 · 42 citations · Full text
Business, Marketing, Retail Management +17
Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing
Miralem Helmefalk · Journal of Consumer Marketing · 2019 · 37 citations
Business, Marketing, Retail Management +15
1–5 of 13