Concepedia
Statistics
Publications
19
Citations
531
H-Index
14
Active since
2005
Affiliations
Jönköping University(Current)
University of Pretoria
University of Johannesburg
Adele Berndt is an author at Jönköping University specializing in marketing, marketing management, and business.
Publications per year
2005–2024
Brand avoidance among Generation Y consumers
Zana Knittel, Karolin Beurer, Adele Berndt · Qualitative Market Research An International Journal · 2016 · 114 citations
Business, Marketing, Marketing Management +7
Services marketing : A contemporary approach
Adele Berndt, Christo Boshoff · 2018 · 48 citations
Business, Marketing, Marketing Management +14
IMPLEMENTING A CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN AN EMERGING MARKET
Adele Berndt, Frikkie Herbst, Lindie Roux · 2005 · 42 citations
Management, Marketing, Marketing Management +7
Shedding light on the use of single and multisensory cues and their effect on consumer behaviours
Miralem Helmefalk, Adele Berndt · International Journal of Retail & Distribution Management · 2018 · 42 citations · Full text
Business, Marketing, Retail Management +17
The effect of changes in servicescape and service quality perceptions in a maternity unit
Magriet Holder, Adele Berndt · International Journal of Health Care Quality Assurance · 2011 · 38 citations
Management, Health Care Management, Maternal Health +16
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