Concepedia
Statistics
Publications
4
Citations
109
H-Index
Active since
2018
Affiliations
Linnaeus University(Current)
University of Wisconsin–La Crosse
Andreas Aldogan Eklund is an author at Linnaeus University specializing in marketing, marketing management, and brand management.
Publications per year
2018–2025
Congruency or incongruency: a theoretical framework and opportunities for future research avenues
Andreas Aldogan Eklund, Miralem Helmefalk · Journal of Product & Brand Management · 2021 · 62 citations
Business, Marketing, Marketing Management +15
Seeing through touch: a conceptual framework of visual-tactile interplay
Andreas Aldogan Eklund, Miralem Helmefalk · Journal of Product & Brand Management · 2018 · 23 citations
Business, Marketing, Marketing Management +17
The Mediating Impact of Brand Love and Brand Image between Brand Experience and Brand Loyalty: An Analysis of Car Brands
Andreas Aldogan Eklund · Academy of Marketing Studies journal · 2022 · 13 citations
Business, Marketing, Marketing Management +11
Integrating sensory marketing with artificial intelligence in hospitality: a future research agenda
Miralem Helmefalk, Andreas Aldogan Eklund, Arash Akhshik · International Journal of Contemporary Hospitality Management · 2025 · 11 citations · Full text
Management, Hospitality Management, Marketing +13
1–4 of 4