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Consumer-based product characterization using Pivot Profile, Projective Mapping and Check-all-that-apply (CATA): A comparative case with Greek yogurt samples

Food TraceabilityFood MarketingProjective MappingPivot ProfileAgricultural EconomicsConsumer ResearchManagementConsumer BehaviorFood QualityMarketingConsumer AttitudeGreek Yogurt SamplesFood AuthenticityHealth Sciences