Service Business · 2016 · 33 citations · 71 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStrategic MarketingBrand AssociationsBrand AwarenessBrand EquityBrand ExperienceBrand ImageConsumer TheoryBrand Image AttributesBrand Image DimensionsBrand Image EffectsBrand Image PerceptionConsumer Booking Behavior
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