Ricardo Sellers Rubio

A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

Erick Kauffmann, Jesús Peral, David Gil et al. · Industrial Marketing Management · 2019 · 240 citations

Business, Marketing, Marketing Management +17

Estimating the willingness to pay for a sustainable wine using a Heckit model

Ricardo Sellers Rubio, Juan Luis Nicolau · Wine Economics and Policy · 2016 · 126 citations · Full text

Natural Resources, Economics, Viticulture +17

Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining

Erick Kauffmann, Jesús Peral, David Gil et al. · Sustainability · 2019 · 108 citations · Full text

Business, Marketing, Marketing Management +17

The stock market's reaction to quality certification: Empirical evidence from Spain

Juan Luis Nicolau, Ricardo Sellers Rubio · European Journal of Operational Research · 2002 · 107 citations · Full text

Business, Economics, Finance +7

The quality of quality awards: Diminishing information asymmetries in a hotel chain

Juan Luis Nicolau, Ricardo Sellers Rubio · Journal of Business Research · 2009 · 103 citations · Full text

Management, Hospitality Management, Hotel Management +6