The quality of quality awards: Diminishing information asymmetries in a hotel chain

The Market for "Lemons": Quality Uncertainty and the Market Mechanism

George A. Akerlof · The Quarterly Journal of Economics · 1970 · 22.6K citations

Social Sciences, Economics, Microeconomics +8

A Service Quality Model and its Marketing Implications

Christian Grönroos · European Journal of Marketing · 1984 · 6.5K citations

Business, Marketing, Marketing Management +14

Efficient Capital Markets: II

Eugene F. Fama · The Journal of Finance · 1991 · 5.2K citations · Full text

Social Sciences, Business Economics, Economics +12

EVENT STUDIES IN MANAGEMENT RESEARCH: THEORETICAL AND EMPIRICAL ISSUES.

Abagail McWilliams, Donald S. Siegel · Academy of Management Journal · 1997 · 1.8K citations

Management, Organization Studies, Event Management +2

Event-study methodology under conditions of event-induced variance

Elleke Boehmer · Journal of Financial Economics · 1991 · 1.8K citations

Public Health, Biostatistics, Experimental Design +6