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Business, Marketing, Marketing Management +15

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Business, Marketing, Marketing Management +17

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Business, Marketing, Marketing Management +11

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Daniel A. Sheinin · Journal of Business Research · 2000 · 99 citations

Business, Marketing, Marketing Management +14

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C. Samuel Craig, Susan P. Douglas · The Columbia Journal of World Business · 1996 · 50 citations

Social Sciences, International Business, Strategic Management +10