Journal of Brand Management · 2012 · 26 citations · 48 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyMergersBrand AssociationsBrand AwarenessBrand DifferentiationBrand EquityCustomer LoyaltyMerger StrategyCompetitive Response To MergersMarket Reaction To MergersMerger Behavior
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
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Cultivating Service Brand Equity
Leonard L. Berry · Journal of the Academy of Marketing Science · 2000 · 1.7K citations