Rebranding mergers: How attitudes influence consumer choices? - Concepedia

Concepedia

Publication | Open Access

Rebranding mergers: How attitudes influence consumer choices?

DOI Full Paper Access

26

Citations

48

References

2012

Year

Joana César Machado, Paulo Lencastre, Leonor Vacas de Carvalho, Patrício Costa

Journal of Brand Management

MarketingMergers And AcquisitionsManagementConsumer ResearchBrand DevelopmentBrand StrategyBusinessBrand AwarenessBrand EquityConsumer AttitudeBrand ManagementInfluence Consumer Choices

References

	Year	Citations

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