The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.2K citations

Public Health, Biostatistics, Causal Inference +9

The need for cognition.

John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1982 · 5.1K citations

Social Sciences, Psychology, Social Psychology +9

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 1.5K citations

Business, Marketing, Marketing Management +10

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Rajagopal Raghunathan, Rebecca Walker Naylor, Wayne D. Hoyer · Journal of Marketing · 2006 · 1.3K citations

Agriculture, Health Behavior, Psychology +17