Veronika Ilyuk

Like throwing a piece of me away: How online and in-store grocery purchase channels affect consumers’ food waste

Veronika Ilyuk · Journal of Retailing and Consumer Services · 2017 · 71 citations

Business, Marketing, Retail Management +14

Online shopping cart abandonment: a consumer mindset perspective

Dan Rubin, Chrissy M. Martins, Veronika Ilyuk et al. · Journal of Consumer Marketing · 2020 · 54 citations

Business, Marketing, Psychology +14

The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Thomas Krämer, Caglar Irmak, Lauren Block et al. · Marketing Letters · 2012 · 51 citations

Social Sciences, Marketing, Psychology +7

The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy

Veronika Ilyuk, Lauren Block · Journal of Consumer Research · 2015 · 49 citations

Business, International Business, Marketing +10

Shape‐ and Trait‐Congruency: Using Appearance‐based Cues as a Basis for Product Recommendations

Beth Vallen, Karthik Sridhar, Dan Rubin et al. · Journal of Consumer Psychology · 2018 · 19 citations

Arts, Marketing, Marketing Management +13