Concepedia
Statistics
Publications
6
Citations
127
H-Index
Active since
2012
Affiliations
Baruch College(Current)
University at Buffalo, State University of New York
Aalto University
Ashland University
Karthik Sridhar is an author at Baruch College specializing in marketing, marketing management, and business.
Publications per year
2012–2021
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
Karthik Sridhar, Ram Bezawada, Minakshi Trivedi · Marketing Science · 2012 · 36 citations
Business, Marketing, Marketing Management +16
False advertising or slander? Using location based tweets to assess online rating-reliability
Amit Poddar, Karthik Sridhar · Journal of Business Research · 2017 · 29 citations
Business, Communication, Marketing +9
Shape‐ and Trait‐Congruency: Using Appearance‐based Cues as a Basis for Product Recommendations
Beth Vallen, Karthik Sridhar, Dan Rubin et al. · Journal of Consumer Psychology · 2018 · 19 citations
Arts, Marketing, Marketing Management +13
Impact of Healthy Alternatives on Consumer Choice: A Balancing Act
Minakshi Trivedi, Karthik Sridhar, Ashish Kumar · Journal of Retailing · 2015 · 18 citations
Business, Health Behavior, Marketing +11
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
Karthik Sridhar, Ashish Kumar, Ram Bezawada · Marketing Letters · 2021 · 15 citations
Business, Marketing, Marketing Management +12
1–5 of 6