Impact of Healthy Alternatives on Consumer Choice: A Balancing Act

The Adaptive Decision Maker.

Charles Leave, John W. Payne, James R. Bettman et al. · Journal of the Operational Research Society · 1994 · 3.4K citations

Business, Decision Sciences, Economics +17

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

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Agriculture, Health Behavior, Psychology +17

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Wagner A. Kamakura, Gary J. Russell · Journal of Marketing Research · 1989 · 1.3K citations

Social Sciences, Business Economics, Economics +15

Response Styles in Marketing Research: A Cross-National Investigation

Hans Baumgartner, Jan-Benedict E.M. Steenkamp · Journal of Marketing Research · 2001 · 1.2K citations · Full text

Business, Marketing, Marketing Management +14

An Examination of Consumer Decision Making for a Common Repeat Purchase Product

Wayne D. Hoyer · Journal of Consumer Research · 1984 · 775 citations

Business, Decision Sciences, Marketing +17