Concepedia

Minakshi Trivedi

MT

Statistics

Publications

20

Citations

1K

H-Index

17

Active since

1994

Affiliations

University at Buffalo, State University of New York(Current)

Texas Christian University

Yonsei University

Syracuse University

University of Pecs

Minakshi Trivedi is an author at University at Buffalo, State University of New York specializing in business, marketing, and consumer behavior.

Publications per year

1994–2020

20

Publications

20

Distribution Channels: An Extension of Exclusive Retailership

Minakshi Trivedi · Management Science · 1998 · 221 citations

Management, Retail Management, Channel Management +16

Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase

Mingyung Kim, Jeeyeon Kim, Jeonghye Choi et al. · Journal of Interactive Marketing · 2017 · 116 citations

Business, Information Systems, Information Technology +16

Understanding the Determinants of Retail Strategy: An Empirical Analysis

Dinesh K. Gauri, Minakshi Trivedi, Dhruv Grewal · Journal of Retailing · 2008 · 111 citations

Business, Retail Management, Strategy +14

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi · Production and Operations Management · 2019 · 105 citations

Business, Business Economics, Marketing +17

Offline social interactions and online shopping demand: Does the degree of social interactions matter?

Jeeyeon Kim, Mingyung Kim, Jeonghye Choi et al. · Journal of Business Research · 2017 · 69 citations

Business, Marketing, Marketing Management +11

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