1
Publications
92
Citations
1
H-Index
2019
Active since
Affiliations
University of California, Berkeley(Current)
Bo Liao is an author at University of California, Berkeley specializing in consumer research, brand strategy, and brand management.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBusiness Strategy
Publications per year
2019–2019
1
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