Concepedia

Jeonghye Choi

JC

23

Publications

1K

Citations

18

H-Index

2010

Active since

Affiliations

Yonsei University(Current)

University of Pennsylvania

Texas Christian University

Ulsan National Institute of Science and Technology

Jeonghye Choi is an author at Yonsei University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessConsumer BehaviorCommunicationDigital MarketingSocial MediaEconomics

Publications per year

2010–2023

23

Publications

23

Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer

Jeonghye Choi, Sam K. Hui, David Bell · Journal of Marketing Research · 2010 · 123 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +23

Preference Minorities and the Internet

Jeonghye Choi, David Bell · Journal of Marketing Research · 2011 · 119 citations

Ethnicity, Consumer Uncertainty, Internet Science +22

Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase

Mingyung Kim, Jeeyeon Kim, Jeonghye Choi et al. · Journal of Interactive Marketing · 2017 · 113 citations

Offline social interactions and online shopping demand: Does the degree of social interactions matter?

Jeeyeon Kim, Mingyung Kim, Jeonghye Choi et al. · Journal of Business Research · 2017 · 66 citations

Online Customer Behavior, Social Media, Social Interactions Matter +15

The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products

Sang Jin Kim, Kyung Hoon Kim, Jeonghye Choi · Journal of Business Research · 2017 · 51 citations

Design Innovation, Consumer-driven Product Development, Product Experience +12

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