Concepedia

Mingyung Kim

MK

Statistics

Publications

6

Citations

257

H-Index

6

Active since

2014

Affiliations

Yonsei University(Current)

Texas Christian University

University of California, Berkeley

University of Pennsylvania

Mingyung Kim is an author at Yonsei University specializing in business, marketing management, and marketing.

Publications per year

2014–2022

6

Publications

6

Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase

Mingyung Kim, Jeeyeon Kim, Jeonghye Choi et al. · Journal of Interactive Marketing · 2017 · 116 citations

Business, Information Systems, Information Technology +16

Offline social interactions and online shopping demand: Does the degree of social interactions matter?

Jeeyeon Kim, Mingyung Kim, Jeonghye Choi et al. · Journal of Business Research · 2017 · 69 citations

Business, Marketing, Marketing Management +11

Extraction of viscoelastic functions from creep data with ringing

Mingyung Kim, Jung‐Eun Bae, Namcheol Kang et al. · Journal of Rheology · 2014 · 25 citations

Engineering, Materials Engineering, Materials Science +17

Linking online niche sales to offline brand conditions

Jungmin Son, Jikyung Kim, Jeonghye Choi et al. · Journal of Business Research · 2016 · 17 citations

Business, Marketing, Marketing Management +14

Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application Use

Boreum Choi, Mingyung Kim · International Journal of Human-Computer Interaction · 2016 · 16 citations

Public Affairs, Marketing, Marketing Management +14

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