Concepedia

Jikyung Kim

JK

Statistics

Publications

6

Citations

170

H-Index

6

Active since

2016

Affiliations

Yonsei University(Current)

Jikyung Kim is an author at Yonsei University specializing in interactive marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessSocial MediaAdvertisingCommunicationConsumer BehaviorDigital Marketing

Publications per year

2016–2022

6

Publications

6

Sentiment change and negative herding: Evidence from microblogging and news

Jikyung Kim, Hang Dong, Jeonghye Choi et al. · Journal of Business Research · 2022 · 47 citations

Social Media, Negative Herding, Media Effects +11

Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry

Wooyong Jo, Jikyung Kim, Jeonghye Choi · Asia Pacific Journal of Marketing and Logistics · 2020 · 42 citations

Marketing Analytics, Digital Marketing, Consumer Research +16

The effect of social media apps on shopping apps

Jae Yeon Yoon, Chaehyeon Lee, Jeonghye Choi et al. · Journal of Business Research · 2022 · 28 citations

Online Customer Behavior, Advertising, Social Media +5

Channel stickiness in the shopping journey for electronics: Evidence from China and South Korea

Jikyung Kim, Hyeasinn Song, Jeonghye Choi et al. · Journal of Business Research · 2019 · 21 citations

Marketing, Online Customer Behavior, Buying Behavior +11

Linking online niche sales to offline brand conditions

Jungmin Son, Jikyung Kim, Jeonghye Choi et al. · Journal of Business Research · 2016 · 16 citations

Online Customer Behavior, Digital Marketing, Online Niche Sales +7

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