Statistics
Publications
2
Citations
40
H-Index
2
Active since
2021
Affiliations
IE University(Current)
Jae Yeon Yoon is an author at IE University specializing in advertising, social media, and consumer research.
Publications per year
2021–2022
2
2
The effect of social media apps on shopping apps
Jae Yeon Yoon, Chaehyeon Lee, Jeonghye Choi et al. · Journal of Business Research · 2022 · 28 citations
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