Channel stickiness in the shopping journey for electronics: Evidence from China and South Korea

Categorical Data Analysis

David E. Hapeman · Technometrics · 1991 · 9.1K citations

Public Health, Biostatistics, Categorical Data Analysis +8

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef · Journal of Marketing · 2016 · 5.2K citations · Full text

Business, Marketing, Marketing Management +14

From Multi-Channel Retailing to Omni-Channel Retailing

Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · Journal of Retailing · 2015 · 2.4K citations · Full text

Business, Marketing, Retail Management +14

Role of Product-Related Conversations in the Diffusion of a New Product

Johan Arndt · Journal of Marketing Research · 1967 · 1.6K citations

Management, Marketing, Marketing Management +8

Categorical Data Analysis

Technometrics · 2003 · 1.6K citations