Concepedia
Statistics
Publications
3
Citations
84
H-Index
Active since
2020
Affiliations
Emory University(Current)
Yonsei University
Wooyong Jo is an author at Emory University specializing in economics, management, and marketing.
Top concepts
BusinessEconomicsMarketingManagementConsumer BehaviorConsumer ResearchGamesFashionRegulationGame Design
Publications per year
2020–2024
Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
Wooyong Jo, Jikyung Kim, Jeonghye Choi · Asia Pacific Journal of Marketing and Logistics · 2020 · 42 citations
Marketing Analytics, Digital Marketing, Consumer Research +16
Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending
Wooyong Jo, Sarang Sunder, Jeonghye Choi et al. · Marketing Science · 2020 · 31 citations
Online Game Usage, Online Gaming, Game Theory +26
Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry
Wooyong Jo, Michael Lewis · Production and Operations Management · 2024 · 11 citations
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