Concepedia

Boreum Choi

BC

18

Publications

1.3K

Citations

15

H-Index

2004

Active since

Affiliations

University of Seoul(Current)

Korea University

Ulsan National Institute of Science and Technology

Yonsei University

Carnegie Mellon University

Boreum Choi is an author at University of Seoul specializing in management, marketing, and communication.

Top concepts

ManagementMarketingCommunicationUser ExperienceArtsEngineeringSocial ComputingInteractive MarketingSocial MediaMobile Marketing

Publications per year

2004–2022

18

Publications

18

Culture-Technology Fit: Effects of Cultural Characteristics on the Post-Adoption Beliefs of Mobile Internet Users

Inseong Lee, Boreum Choi, Jinwoo Kim et al. · International Journal of Electronic Commerce · 2007 · 313 citations

Engineering, Technology Adoption, Cultural Factor +16

Socialization tactics in wikipedia and their effects

Boreum Choi, Kira Alexander, Robert E. Kraut et al. · 2010 · 164 citations

Social Influence, Communication, Specific Socialization Tactics +17

The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control

Jeong Bin Whang, Ji Hee Song, Boreum Choi et al. · Journal of Business Research · 2021 · 145 citations

Consumer Uncertainty, Engineering, Digital Marketing +16

Consumer valuation of the wearables: The case of smartwatches

Yoonhyuk Jung, Seongcheol Kim, Boreum Choi · Computers in Human Behavior · 2016 · 125 citations

Wearable Technology, Consumer Research, Management +5

A qualitative cross-national study of cultural influences on mobile data service design

Boreum Choi, Inseong Lee, Jinwoo Kim et al. · 2005 · 108 citations

Customer Satisfaction, Mobile Data Services, Mobile Interaction +22

Rows per page

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