Publication | Closed Access
The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products
51
Citations
39
References
2017
Year
Design InnovationConsumer-driven Product DevelopmentProduct ExperienceUnderstanding Purchase BehaviorInteractive MarketingDesignManagementUser ExperienceConsumer ResearchConsumer BehaviorTechnologyMarketingBuying BehaviorAugmented ProductsHealth Sciences
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