Concepedia
Journal of Business and Psychology · 1991 · 48 citations · 10 references
Job AnalysisMarketingApplicant ResponsesManagementConsumer ResearchMarketing CommunicationOnline AdvertisingNewspaper Recruitment AdvertisementsCommunicationCandidate SelectionArtsRecruitmentAdvertisingPersuasionJournalismAdvertisement Variables
10
The Effectiveness of Industrial Print Advertisements across Product Categories
Dominique M. Hanssens, Barton A. Weitz · Journal of Marketing Research · 1980 · 140 citations
Advertising, Ad Size, Consumer Study +14
Form versus Content in Predicting Starch Scores
Morris B. Holbrook, Donald R. Lehmann · Journal of Advertising Research · 1980 · 94 citations
Cognitive Science, Information Retrieval, Data Set +6
Effectiveness of Specificity in Recruitment Advertising
Nancy Ann Mason, John A. Belt · Journal of Management · 1986 · 71 citations
Targeted Advertising, Consumer Research, Education +20
A multiple factor analysis of advertising readership.
Dik Warren Twedt · Journal of Applied Psychology · 1952 · 64 citations
Advertising, Targeted Advertising, Management +6
Dominique M. Hanssens, Barton A. Weitz · Journal of Marketing Research · 1980 · 53 citations
Advertising, Interactive Marketing, Targeted Advertising +8