Candidate Advertisements is a strategic communication instrument in political marketing that distinguishes itself by presenting curated, often persuasive content designed to shape voter perceptions of a political candidate’s qualifications, positions, and character through mass media channels.
257
Publications
13.1K
Citations
446
Authors
240
Institutions
Publications per year
2017–2026
53
Variants
Political Candidate Advertising
Parents
Publications
257
Handbook of political marketing
Choice Reviews Online · 2000 · 450 citations
Public Affairs, Political Communication, Political Science +17
The Origins of Campaign Agendas
John Sides · British Journal of Political Science · 2006 · 291 citations
Social Sciences, Political Communication, Political Science +16
1–5 of 257
Authors
446
- TN
9
h-index
- LL
7
h-index
- MM
6
h-index
- EF
6
h-index
- LP
4
h-index
1–5 of 446
Institutions
240
University of Wisconsin–Madison
Madison, United States
10 h-index
19 publications
759 citations
Washington State University
Pullman, United States
7 h-index
6 publications
710 citations
University of North Carolina at Chapel Hill
Chapel Hill, United States
7 h-index
8 publications
262 citations
Bowdoin College
Brunswick, United States
6 h-index
5 publications
496 citations
University of California, Los Angeles
Los Angeles, United States
6 h-index
6 publications
412 citations
University of Oklahoma
Norman, United States
6 h-index
10 publications
305 citations
University of Rhode Island
Kingston, United States
5 h-index
6 publications
174 citations
University of Missouri
Columbia, United States
5 h-index
6 publications
173 citations
1–8 of 240
Venues
- Choice Reviews Online
CRO · 13 publications · 2.2K citations
13
h-index
- Political Communication
13 publications · 443 citations
12
h-index
- Political Research Quarterly
PRQ · 11 publications · 673 citations
11
h-index
- The Journal of Politics
JP · 6 publications · 368 citations
6
h-index
- American Behavioral Scientist
ABS · 6 publications · 244 citations
6
h-index
1–5