Travis N. Ridout

Dialogue in American Political Campaigns? An Examination of Issue Convergence in Candidate Television Advertising

Noah Kaplan, David K. Park, Travis N. Ridout · American Journal of Political Science · 2006 · 213 citations · Full text

U.s. Senate Campaigns, Political Process, Public Opinion +24

Political Advertising Online and Offline

Erika Franklin Fowler, Michael M. Franz, Gregory Martin et al. · American Political Science Review · 2020 · 202 citations

Digital Marketing, Emerging Media, Targeted Advertising +24

Negative, Angry, and Ubiquitous: Political Advertising in 2012

Erika Franklin Fowler, Travis N. Ridout · The Forum · 2013 · 149 citations

Does Political Advertising Persuade?

Michael M. Franz, Travis N. Ridout · Political Behavior · 2007 · 142 citations

Advertising, Targeted Advertising, Management +9

It's My Campaign I'll Cry if I Want to: How and When Campaigns Use Emotional Appeals

Travis N. Ridout, Kathleen Searles · Political Psychology · 2011 · 142 citations

Behavioral Decision Making, Fear Appeals, Public Opinion +22