Concepedia

Michael M. Franz

MM

Statistics

Publications

30

Citations

1.9K

H-Index

22

Active since

1976

Affiliations

Bowdoin College(Current)

Washington State University

Wesleyan University

University of Wisconsin–Madison

New York University

Michael M. Franz is an author at Bowdoin College specializing in political communication, political behavior, and advertising.

Top concepts

Political CommunicationPolitical BehaviorAdvertisingPoliticsSocial SciencesAdvertising EffectivenessMarketingManagementJournalismPublic Opinion

Publications per year

1976–2024

30

Publications

30

Campaign Advertising and Democratic Citizenship

Paul Freedman, Michael M. Franz, Kenneth M. Goldstein · American Journal of Political Science · 2004 · 354 citations

Targeted Advertising, Ubiquitous Political Advertising, Political Polarization +18

Latino Phenotypic Discrimination Revisited: The Impact of Skin Color on Occupational Status

Rodolfo Espino, Michael M. Franz · Social Science Quarterly · 2002 · 216 citations

Ethnicity, Latino Phenotypic Discrimination, Discrimination +22

Political Advertising Online and Offline

Erika Franklin Fowler, Michael M. Franz, Gregory Martin et al. · American Political Science Review · 2020 · 202 citations

Digital Marketing, Emerging Media, Targeted Advertising +24

Does Political Advertising Persuade?

Michael M. Franz, Travis N. Ridout · Political Behavior · 2007 · 142 citations

Advertising, Targeted Advertising, Management +9

Political Advertising in 2016: The Presidential Election as Outlier?

Erika Franklin Fowler, Travis N. Ridout, Michael M. Franz · The Forum · 2016 · 122 citations · Full text

Marketing, Political Advertising, Wesleyan Media Project +14

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