Concepedia

Amy B. Kaplan

AB

1

Publications

48

Citations

1

H-Index

1991

Active since

Affiliations

Radford University(Current)

Amy B. Kaplan is an author at Radford University specializing in marketing communication, consumer research, and advertising.

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Publications per year

1991–1991

1

Publications

1

The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements

Amy B. Kaplan, Michael G. Aamodt, Doreen Wilk · Journal of Business and Psychology · 1991 · 48 citations

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