Feedback Stackelberg equilibrium strategies when the private label competes with the national brand

Optimal Advertising Policy under Dynamic Conditions

Marc Nerlove, Kenneth J. Arrow · Economica · 1962 · 1K citations

Social Sciences, Business Economics, Economics +14

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 567 citations

Business, Marketing, Marketing Management +9

When Do Private Labels Succeed

Stephen J. Hoch, Shumeet Banerji · Sloan management review · 1993 · 555 citations

Business, Private Law, Private Label Management +4

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju · Marketing Science · 2002 · 387 citations

Business, Marketing, Marketing Management +11

Private label positioning: Quality versus feature differentiation from the national brand

S CHANCHOI, Anne T. Coughlan · Journal of Retailing · 2006 · 293 citations

Business, Marketing, Marketing Management +16