Concepedia

Author

S CHANCHOI

Northwestern University

Also Known As

S CHANCHOI

1

Publications

287

Citations

1

H-Index

12

Concepts

All Affiliations

Northwestern University
SC

About

S CHANCHOI is an author at Northwestern University specializing in brand positioning, brand strategy, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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287

2

Management

1

1

287

3

Marketing

1

1

287

4

Brand Development

1

1

287

5

Brand Management

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1

287

S CHANCHOI

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1

Publications

287

Citations

1

H-Index

YearCitations

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