Concepedia

Advertising Competition

Advertising Competition is a form of market rivalry in which firms strategically employ promotional expenditures and messaging to differentiate their offerings, enhance brand visibility, and influence consumer preferences relative to competitors within a given industry.

841

Publications

46.8K

Citations

1.3K

Authors

620

Institutions

Publications per year

2017–2026

138

Parents

Children

Publications

841

Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration.

Roger Clarke, John Sutton · The Economic Journal · 1992 · 776 citations

, , +13

Informative Advertising with Differentiated Products

Gene M. Grossman, Carl Shapiro · The Review of Economic Studies · 1984 · 769 citations

, , +17

A Simple Theory of Advertising as a Good or Bad

Gary S. Becker, Kevin Murphy · The Quarterly Journal of Economics · 1993 · 750 citations

, , +7

The economic analysis of advertising

Kyle Bagwell · RePEc: Research Papers in Economics · 2005 · 674 citations · Full text

, , +16

Advertising Market Structure and Performance

William S. Comanor, Thomas A. Wilson · The Review of Economics and Statistics · 1967 · 604 citations

, , +12

1–5 of 841

Authors

1.3K

  1. GM
    G. M. Erickson

    University of Washington, United States

    9 publications · 654 citations

    9

    h-index

  2. GM
    Guiomar Martín‐Herrán

    Universidad de Valladolid, Spain

    9 publications · 366 citations

    9

    h-index

  3. JJ
    Jean J. Gabszewicz

    UCLouvain, Belgium

    9 publications · 761 citations

    9

    h-index

  4. SP
    Simon P. Anderson

    University of Virginia, United States

    8 publications · 565 citations

    8

    h-index

  5. VJ
    Victor J. Tremblay

    Oregon State University, United States

    8 publications · 249 citations

    8

    h-index

1–5 of 1.3K

Institutions

620

  1. The University of Texas at Dallas

    Richardson, United States

    17 h-index

    29 publications

    1.4K citations

  2. University of California, Berkeley

    Berkeley, United States

    17 h-index

    22 publications

    2.7K citations

  3. Columbia University

    New York, United States

    15 h-index

    23 publications

    1.5K citations

  4. Cornell University

    Ithaca, United States

    13 h-index

    18 publications

    1.2K citations

  5. University of Chicago

    Chicago, United States

    13 h-index

    18 publications

    3.4K citations

  6. University of Pennsylvania

    Philadelphia, United States

    13 h-index

    18 publications

    1.4K citations

  7. University of Bologna

    Bologna, Italy

    13 h-index

    18 publications

    1K citations

  8. Massachusetts Institute of Technology

    Cambridge, United States

    11 h-index

    12 publications

    1.7K citations

1–8 of 620

Venues

  1. Marketing Science

    35 publications · 3.4K citations

    29

    h-index

  2. Journal of Marketing Research

    42 publications · 2.9K citations

    28

    h-index

  3. SSRN Electronic Journal

    Repository · 70 publications · 2.2K citations

    26

    h-index

  4. Management Science

    27 publications · 2.3K citations

    24

    h-index

  5. Journal of Marketing

    JM · 23 publications · 1.7K citations

    17

    h-index

1–5