Ad Frequency Competition is a theoretical construct in advertising economics that refers to the strategic rivalry among firms to achieve higher exposure rates by increasing the repetition of advertisements to influence consumer recall and market share within a competitive marketplace.
26
Publications
869
Citations
44
Authors
26
Institutions
Publications per year
2017–2026
3
Parents
Publications
26
1–5 of 26
Authors
44
- JA
2
h-index
- MHMinhi Hahn
Korea Advanced Institute of Science and Technology, South Korea
2 publications · 68 citations
2
h-index
- HI
2
h-index
- JB
2
h-index
- RE
2
h-index
1–5 of 44
Institutions
26
Louisiana Tech University
Ruston, United States
2 h-index
4 publications
56 citations
Goethe University Frankfurt
Frankfurt am Main, Germany
1 h-index
2 publications
46 citations
University of California, Berkeley
Berkeley, United States
1 h-index
1 publications
24 citations
Federal Trade Commission
Washington D.C., United States
1 h-index
1 publications
37 citations
Hallym University of Graduate Studies
Seoul, South Korea
1 h-index
2 publications
92 citations
Ontario Tech University
Oshawa, Canada
1 h-index
1 publications
115 citations
Athabasca University
Athabasca, Canada
1 h-index
1 publications
19 citations
Washington University in St. Louis
St Louis, United States
1 h-index
2 publications
38 citations
1–8 of 26
Venues
- Journal of Marketing Research
4 publications · 186 citations
4
h-index
- European Journal of Operational Research
3 publications · 143 citations
3
h-index
- Journal of Marketing
JM · 2 publications · 33 citations
2
h-index
- Journal of Advertising Research
JAR · 2 publications · 44 citations
2
h-index
- International Journal of Research in Marketing
IJRM · 2 publications · 42 citations
2
h-index
1–5