Concepedia

Delthia E. Miller

DE

4

Publications

240

Citations

4

H-Index

2008

Active since

Affiliations

Saint Mary's University(Current)

Delthia E. Miller is an author at Saint Mary's University specializing in management, advertising, and marketing.

Top concepts

MarketingManagementAdvertisingBusinessConsumer ResearchTelevisionAdvertising EffectivenessBehavioral Decision MakingArtsFinance

Publications per year

2008–2012

4

Publications

4

Wins, Winning and Winners: The Commercial Advertising of Lottery Gambling

John L. McMullan, Delthia E. Miller · Journal of Gambling Studies · 2009 · 79 citations

Marketing, Economics, Behavioral Decision Making +10

All in! The commercial advertising of offshore gambling on television

John L. McMullan, Delthia E. Miller · Journal of Gambling Issues · 2008 · 76 citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +23

Advertising the “New Fun-Tier”: Selling Casinos to Consumers

John L. McMullan, Delthia E. Miller · International Journal of Mental Health and Addiction · 2009 · 44 citations

Destination Marketing, Advertising, Management +5

“I’ve Seen Them So Much They Are Just There”: Exploring Young People’s Perceptions of Gambling in Advertising

John L. McMullan, Delthia E. Miller, D. Perrier · International Journal of Mental Health and Addiction · 2012 · 41 citations

Consumer Decision Making, Behavioral Sciences, Advertising +12

Rows per page

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