Concepedia

Darral G. Clarke

DG

Statistics

Publications

13

Citations

1.5K

H-Index

12

Active since

1972

Affiliations

Brigham Young University(Current)

Darral G. Clarke is an author at Brigham Young University specializing in economics, advertising, and business.

Publications per year

1972–1992

13

Publications

13

Econometric Measurement of the Duration of Advertising Effect on Sales

Darral G. Clarke · Journal of Marketing Research · 1976 · 630 citations

, , +11

Econometric Measurement of the Duration of Advertising Effect on Sales

Darral G. Clarke · Journal of Marketing Research · 1976 · 299 citations

, , +11

Testing Distributed Lag Models of Advertising Effect

Frank M. Bass, Darral G. Clarke · Journal of Marketing Research · 1972 · 182 citations

, , +12

Sales-Advertising Cross-Elasticities and Advertising Competition

Darral G. Clarke · Journal of Marketing Research · 1973 · 88 citations

, , +11

Testing Distributed Lag Models of Advertising Effect

Frank M. Bass, Darral G. Clarke · Journal of Marketing Research · 1972 · 73 citations

, , +12

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