Concepedia

Hani I. Mesak

HI

26

Publications

967

Citations

16

H-Index

1979

Active since

Affiliations

Louisiana Tech University(Current)

The University of Texas at Tyler

College of Business and Technology

University of Wisconsin–Whitewater

Hani I. Mesak is an author at Louisiana Tech University specializing in management, business, and marketing.

Top concepts

MarketingManagementBusinessEconomicsAdvertisingConsumer ResearchConsumer BehaviorInteractive MarketingDynamic PricingQuantitative Management

Publications per year

1979–2022

26

Publications

26

An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion

Sean Dwyer, Hani I. Mesak, Maxwell K. Hsu · Journal of International Marketing · 2005 · 315 citations

Innovation Adoption, International Marketing, Trade +22

Dynamic efficiency assessment of the Chinese hotel industry

Yinghua Huang, Hani I. Mesak, Maxwell K. Hsu et al. · Journal of Business Research · 2011 · 81 citations

Productivity, Revenue Management, Eco-efficiency +7

Ethical Judgments of College Students: An Empirical Analysis

Tami L. Knotts, Tará Burnthorne Lopez, Hani I. Mesak · Journal of Education for Business · 2000 · 54 citations

Religion Studies, College Students, Religiosity +11

A dynamic marketing-operations interface model of new product updates

R. Samuel Sale, Hani I. Mesak, R. Anthony Inman · European Journal of Operational Research · 2016 · 43 citations

New Product Updates, Interactive Marketing, Management +7

Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results

Hani I. Mesak · Computers & Operations Research · 1996 · 41 citations

Economics, Empirical Results, Interactive Marketing +8

Rows per page

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