Concepedia
Statistics
Publications
54
Citations
4.8K
H-Index
26
Active since
2000
Affiliations
University of Wisconsin–Whitewater(Current)
Xiamen University
University of Wisconsin–Eau Claire
National Taiwan Ocean University
Central South University
Maxwell K. Hsu is an author at University of Wisconsin–Whitewater specializing in consumer behavior, marketing, and business.
Publications per year
2000–2024
Service quality, customer satisfaction, and behavioral intentions in the service factory
Festus Olorunniwo, Maxwell K. Hsu, Godwin J. Udo · Journal of Services Marketing · 2006 · 610 citations
Business, Hospitality Management, Marketing +14
The Relationships of Destination Image, Satisfaction, and Behavioral Intentions: An Integrated Model
Chunyang Wang, Maxwell K. Hsu · Journal of Travel & Tourism Marketing · 2010 · 468 citations
Management, Marketing, Tourism Management +17
An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion
Sean Dwyer, Hani I. Mesak, Maxwell K. Hsu · Journal of International Marketing · 2005 · 315 citations
Business, Innovation Management, Marketing +16
Modeling service encounters and customer experiential value in retailing
Ching‐Jui Keng, Tseng‐Lung Huang, Li‐Jie Zheng et al. · International Journal of Service Industry Management · 2007 · 282 citations
Business, Marketing, Retail Management +14
From recreation to responsibility: Increasing environmentally responsible behavior in tourism
Lujun Su, Maxwell K. Hsu, Robert Boostrom · Journal of Business Research · 2019 · 275 citations
Management, Sustainability Management, Tourism Management +12
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