Concepedia

Advertising Budgets

Advertising Budgets is a strategic financial allocation representing the total planned expenditure designated by a firm for promotional activities within a specified period, distinguishing it from other marketing expenditures by its exclusive focus on advertising initiatives aimed at influencing consumer behavior and competitive positioning.

183

Publications

7.2K

Citations

374

Authors

205

Institutions

Publications per year

2017–2026

33

Variants

Advertising Budget

Parents

Publications

183

Should Firms Spend More on Research and Development and Advertising during Recessions?

Raji Srinivasan, Gary L. Lilien, Shrihari Sridhar · Journal of Marketing · 2011 · 241 citations

, , +13

Advertising on Social Network Sites: A Structural Equation Modelling Approach

Anant Saxena, Uday Khanna · Vision The Journal of Business Perspective · 2013 · 215 citations

, , +11

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Frank M. Bass, Norris I. Bruce, Sumit K. Majumdar et al. · Marketing Science · 2007 · 203 citations

, , +15

Understanding the Sport Sponsorship Process from a Corporate Perspective

Robert Copeland, Wendy Frisby, Ron McCarville · Journal of Sport Management · 1996 · 182 citations

, , +17

Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis

Chun‐Hung Chiu, Tsan‐Ming Choi, Xin Dai et al. · Production and Operations Management · 2018 · 173 citations

, , +17

1–5 of 183

Authors

374

  1. DW
    Douglas West

    University of Birmingham, United Kingdom

    5 publications · 116 citations

    5

    h-index

  2. GL
    Gary L. Lilien

    Pennsylvania State University, United States

    5 publications · 501 citations

    5

    h-index

  3. YY
    Yanwu Yang

    Huazhong University of Science and Technology, China

    4 publications · 137 citations

    4

    h-index

  4. NF
    Nigel F. Piercy

    Cardiff University, United Kingdom

    4 publications · 196 citations

    4

    h-index

  5. RQ
    Rui Qin

    Chinese Academy of Sciences, China

    3 publications · 88 citations

    3

    h-index

1–5 of 374

Institutions

205

  1. Columbia University

    New York, United States

    6 h-index

    7 publications

    255 citations

  2. University of Warwick

    Coventry, United Kingdom

    4 h-index

    6 publications

    277 citations

  3. Pennsylvania State University

    State College, United States

    4 h-index

    4 publications

    319 citations

  4. University of Bradford

    Bradford, United Kingdom

    4 h-index

    7 publications

    143 citations

  5. Chinese Academy of Sciences

    Beijing, China

    4 h-index

    14 publications

    481 citations

  6. Shandong Institute of Automation

    Jinan, China

    4 h-index

    12 publications

    413 citations

  7. The University of Texas at Austin

    Austin, United States

    4 h-index

    4 publications

    404 citations

  8. University of California, Davis

    Davis, United States

    3 h-index

    5 publications

    184 citations

1–8 of 205

Venues

  1. Journal of Marketing

    JM · 14 publications · 751 citations

    13

    h-index

  2. International Journal of Advertising

    IJA · 14 publications · 402 citations

    12

    h-index

  3. Journal of Advertising

    12 publications · 320 citations

    11

    h-index

  4. Journal of Advertising Research

    JAR · 12 publications · 290 citations

    11

    h-index

  5. Journal of Marketing Research

    9 publications · 428 citations

    9

    h-index

1–5