Advertising Cooperation is a strategic coordination mechanism within marketing science whereby competing firms jointly plan, execute, or finance advertising initiatives to achieve mutual market objectives while preserving brand distinctiveness.
105
Publications
6.9K
Citations
188
Authors
121
Institutions
Publications per year
2017–2026
31
Parents
Publications
105
Supply chain coordination through cooperative advertising with reference price effect
Juan Zhang, Qinglong Gou, Liang Liang et al. · Omega · 2012 · 333 citations
1–5 of 105
Authors
188
- SK
7
h-index
- GM
7
h-index
- ZH
7
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- SP
6
h-index
- GZ
6
h-index
1–5 of 188
Institutions
121
University of Science and Technology of China
Hefei, China
8 h-index
21 publications
1.6K citations
HEC Montréal
Montreal, Canada
8 h-index
9 publications
913 citations
Universidad de Valladolid
Valladolid, Spain
7 h-index
7 publications
230 citations
Ontario Tech University
Oshawa, Canada
7 h-index
8 publications
324 citations
Group for Research in Decision Analysis
Montreal, Canada
7 h-index
7 publications
506 citations
Adelphi University
Garden City, United States
7 h-index
12 publications
2.3K citations
Athabasca University
Athabasca, Canada
5 h-index
5 publications
134 citations
University of Southern Denmark
Odense, Denmark
5 h-index
5 publications
719 citations
1–8 of 121
Venues
- International Journal of Production Research
8 publications · 316 citations
8
h-index
- European Journal of Operational Research
8 publications · 1.4K citations
8
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- Omega
6 publications · 792 citations
6
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- Journal of the Operational Research Society
OR · 5 publications · 322 citations
5
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- Computers & Industrial Engineering
4 publications · 242 citations
4
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1–5