Advertising Response Functions is a mathematical model that specifies the functional relationship between advertising expenditures and the resulting consumer response or market outcome within the context of advertising competition.
158
Publications
15.7K
Citations
255
Authors
149
Institutions
Publications per year
2017–2026
9
Parents
Publications
158
Equilibrium Distributions of Sales and Advertising Prices
G Butters · The Review of Economic Studies · 1977 · 1.1K citations
The economic analysis of advertising
Kyle Bagwell · RePEc: Research Papers in Economics · 2005 · 674 citations · Full text
An Operations-Research Study of Sales Response to Advertising
M. L. Vidale, Harry B. Wolfe · Operations Research · 1957 · 614 citations
1–5 of 158
Authors
255
- GJ
6
h-index
- HW
4
h-index
- GS
3
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- PT
3
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- JK
3
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1–5 of 255
Institutions
149
University of Southern California
Los Angeles, United States
8 h-index
9 publications
837 citations
University of Chicago
Chicago, United States
7 h-index
13 publications
7.1K citations
University of Florida
Gainesville, United States
5 h-index
6 publications
119 citations
Massachusetts Institute of Technology
Cambridge, United States
5 h-index
5 publications
1.3K citations
University at Buffalo, State University of New York
Buffalo, United States
4 h-index
4 publications
197 citations
Agricultural & Applied Economics Association
Milwaukee, United States
4 h-index
8 publications
186 citations
University of Washington
Seattle, United States
4 h-index
4 publications
323 citations
Cornell University
Ithaca, United States
4 h-index
6 publications
386 citations
1–8 of 149
Venues
- Journal of Marketing Research
33 publications · 3.4K citations
22
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- Marketing Science
9 publications · 1.4K citations
9
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- Management Science
7 publications · 425 citations
7
h-index
- Journal of Marketing
JM · 7 publications · 2.9K citations
7
h-index
- European Journal of Operational Research
5 publications · 211 citations
5
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1–5