G Butters is an author at Princeton University specializing in market design, advertising effectiveness, and management.
Top concepts
MarketingManagementMarket DesignAdvertising EffectivenessBusinessEconomicsAdvertisingSearch CostsMicroeconomicsApplied Economics
Publications per year
1977–2016
2
2
A Survey of Advertising and Market Structure
G Butters · American Economic Review · 2016 · 19 citations
Rows per page
1–2 of 2