Concepedia

M. L. Vidale

ML

3

Publications

647

Citations

3

H-Index

1956

Active since

Affiliations

Arthur D. Little (United States)(Current)

M. L. Vidale is an author at Arthur D. Little (United States) specializing in business, management, and strategy.

Top concepts

BusinessManagementGamesStrategyEconomicsLogisticsMarketingAdvertisingEngineeringGame Theory

Publications per year

1956–1960

3

Publications

3

An Operations-Research Study of Sales Response to Advertising

M. L. Vidale, Harry B. Wolfe · Operations Research · 1957 · 610 citations

Economics, Advertising Appropriations, Advertising +13

Dynamic Management Decision Games

M. L. Vidale, Jay R. Greene, Roger L. Sisson · Journal of Marketing · 1960 · 22 citations

Stochastic Game, Game Theory, Interactive Decision Making +7

A Graphical Solution of the Transportation Problem

M. L. Vidale · Operations Research · 1956 · 15 citations

Transport Network Analysis, Engineering, Transport Logistic +18

Rows per page

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