Concepedia

Advertising Collusion

Advertising Collusion is a strategic coordination among competing firms in an oligopolistic market to reduce or eliminate competitive advertising, thereby maintaining or increasing market prices and profitability in contravention of fair competition principles.

22

Publications

1.3K

Citations

43

Authors

40

Institutions

Publications per year

2017–2026

6

Parents

Publications

22

E<scp>conometric</scp>A<scp>nalysis</scp><scp>of</scp>C<scp>ollusive</scp>B<scp>ehavior</scp><scp>in a</scp>S<scp>oft</scp>‐D<scp>rink</scp>M<scp>arket</scp>

Farid Gasmi, J.J. Laffont, Quang Vuong · Journal of Economics & Management Strategy · 1992 · 257 citations

, , +10

Vertical Cooperative Advertising Ventures

Paul D. Berger · Journal of Marketing Research · 1972 · 170 citations

, , +6

P<scp>roduct</scp>R<scp>ivalry with multiple</scp>S<scp>trategic weapons</scp>:<scp>an</scp>A<scp>nalysis of price and advertising</scp>C<scp>ompetition</scp>

Margaret E. Slade · Journal of Economics & Management Strategy · 1995 · 170 citations

, , +17

An exploratory analysis of the determinants of cooperative advertising participation rates

Matthew G. Nagler · Marketing Letters · 2006 · 105 citations

, , +12

Vertical Cooperative Advertising Ventures

Paul D. Berger · Journal of Marketing Research · 1972 · 91 citations

, , +6

1–5 of 22

Authors

43

  1. SP
    Simon Pierre Sigué

    Athabasca University, Canada

    2 publications · 31 citations

    2

    h-index

  2. PD
    Paul D. Berger

    Boston University, United States

    2 publications · 261 citations

    2

    h-index

  3. SK
    Salma Karray

    Ontario Tech University, Canada

    2 publications · 31 citations

    2

    h-index

  4. CV
    Caroline von Bernuth

    Philipps University of Marburg, Germany

    1 publications · 28 citations

    1

    h-index

  5. RD
    Ross D. Petty

    Babson College, United States

    1 publications · 27 citations

    1

    h-index

1–5 of 43

Institutions

40

  1. Toulouse School of Economics

    Toulouse, France

    2 h-index

    2 publications

    295 citations

  2. Ontario Tech University

    Oshawa, Canada

    2 h-index

    2 publications

    31 citations

  3. Group for Research in Decision Analysis

    Montreal, Canada

    2 h-index

    2 publications

    54 citations

  4. HEC Montréal

    Montreal, Canada

    2 h-index

    2 publications

    54 citations

  5. Athabasca University

    Athabasca, Canada

    2 h-index

    2 publications

    31 citations

  6. University of North Carolina at Charlotte

    Charlotte, United States

    1 h-index

    1 publications

    33 citations

  7. Louisiana Tech University

    Ruston, United States

    1 h-index

    2 publications

    20 citations

  8. University of Padua

    Padua, Italy

    1 h-index

    1 publications

    43 citations

1–8 of 40

Venues

  1. Journal of Industrial Economics

    3 publications · 116 citations

    3

    h-index

  2. Journal of Marketing Research

    2 publications · 261 citations

    2

    h-index

  3. Journal of Economics & Management Strategy

    JEMS · 2 publications · 427 citations

    2

    h-index

  4. 2

    h-index

  5. Marketing Letters

    1 publications · 105 citations

    1

    h-index

1–5