Advertising Endogeneity is an econometric phenomenon in advertising research where advertising expenditure correlates with unobserved market factors influencing demand, leading to biased parameter estimates in models assessing advertising effectiveness.
182
Publications
13.7K
Citations
278
Authors
175
Institutions
Publications per year
2017–2026
18
Parents
Publications
182
1–5 of 182
Authors
278
- MD
6
h-index
- LJ
5
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- DL
5
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- DG
5
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- HM
4
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1–5 of 278
Institutions
175
University of Chicago
Chicago, United States
6 h-index
9 publications
636 citations
Cornell University
Ithaca, United States
6 h-index
9 publications
203 citations
University of Manchester
Manchester, United Kingdom
5 h-index
5 publications
210 citations
The University of Texas at Austin
Austin, United States
4 h-index
6 publications
260 citations
University of California, Los Angeles
Los Angeles, United States
4 h-index
5 publications
674 citations
Pennsylvania State University
State College, United States
4 h-index
5 publications
225 citations
The University of Texas at Dallas
Richardson, United States
4 h-index
7 publications
256 citations
Texas A&M University
College Station, United States
4 h-index
6 publications
148 citations
1–8 of 175
Venues
- Journal of Marketing Research
30 publications · 4.4K citations
24
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- SSRN Electronic Journal
Repository · 13 publications · 420 citations
12
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- International Journal of Advertising
IJA · 12 publications · 410 citations
12
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- Marketing Science
9 publications · 1.2K citations
9
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- Journal of Advertising
6 publications · 454 citations
6
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1–5