Concepedia

Magid M. Abraham

MM

5

Publications

1K

Citations

5

H-Index

1987

Active since

Affiliations

University of Pennsylvania(Current)

Magid M. Abraham is an author at University of Pennsylvania specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingConsumer BehaviorMarketing AnalyticsBusiness IntelligenceInteractive MarketingQuantitative Management

Publications per year

1987–1995

5

Publications

5

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Leonard M. Lodish, Magid M. Abraham, Stuart Kalmenson et al. · Journal of Marketing Research · 1995 · 460 citations

Consumer Study, Advertising Experiments, Targeted Advertising +19

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Leonard M. Lodish, Magid M. Abraham, Stuart Kalmenson et al. · Journal of Marketing Research · 1995 · 154 citations

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

Leonard M. Lodish, Magid M. Abraham, Jeanne Livelsberger et al. · Marketing Science · 1995 · 145 citations

Consumer Study, Targeted Advertising, Consumer Research +20

Promoter: An Automated Promotion Evaluation System

Magid M. Abraham, Leonard M. Lodish · Marketing Science · 1987 · 133 citations

Marketing Analytics, Knowledge Base, Advertising +15

An Implemented System for Improving Promotion Productivity Using Store Scanner Data

Magid M. Abraham, Leonard M. Lodish · Marketing Science · 1993 · 131 citations

Marketing Analytics, Engineering, Store-level Scanner Data +22

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