Concepedia

Stuart Kalmenson

SK

2

Publications

614

Citations

2

H-Index

1995

Active since

Affiliations

Massachusetts Institute of Technology(Current)

Stuart Kalmenson is an author at Massachusetts Institute of Technology specializing in advertising effectiveness, marketing communication, and consumer research.

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Publications per year

1995–1995

2

Publications

2

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Leonard M. Lodish, Magid M. Abraham, Stuart Kalmenson et al. · Journal of Marketing Research · 1995 · 460 citations

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How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Leonard M. Lodish, Magid M. Abraham, Stuart Kalmenson et al. · Journal of Marketing Research · 1995 · 154 citations

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