Concepedia

Jeanne Livelsberger

JL

3

Publications

759

Citations

3

H-Index

1995

Active since

Affiliations

University of Pennsylvania(Current)

Jeanne Livelsberger is an author at University of Pennsylvania specializing in advertising effectiveness, marketing, and consumer research.

Top concepts

Publications per year

1995–1995

3

Publications

3

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Leonard M. Lodish, Magid M. Abraham, Stuart Kalmenson et al. · Journal of Marketing Research · 1995 · 460 citations

, , +19

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Leonard M. Lodish, Magid M. Abraham, Stuart Kalmenson et al. · Journal of Marketing Research · 1995 · 154 citations

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

Leonard M. Lodish, Magid M. Abraham, Jeanne Livelsberger et al. · Marketing Science · 1995 · 145 citations

, , +20

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