Concepedia
Statistics
Publications
23
Citations
630
H-Index
16
Active since
1965
Affiliations
University of British Columbia(Current)
University of Iowa
University of Missouri–St. Louis
University of Southern California
University of Toronto
Doyle L. Weiss is an author at University of British Columbia specializing in business, economics, and advertising.
Publications per year
1965–2006
Price Sensitivity and Television Advertising Exposures: Some Empirical Findings
Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss · Marketing Science · 1992 · 89 citations
Business, Economics, Marketing +13
Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation
Gerard J. Tellis, Doyle L. Weiss · Journal of Advertising · 1995 · 73 citations
Business, Economics, Marketing +11
CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION*
Franklin S. Houston, Doyle L. Weiss · Decision Sciences · 1975 · 44 citations
Business, Marketing, Marketing Management +7
The Effects of Serial Correlation and Data Aggregation on Advertising Measurement
Doyle L. Weiss, Charles B. Weinberg, Pierre M. Windal · Journal of Marketing Research · 1983 · 37 citations
Business, Marketing, Marketing Management +17
Testing Cumulative Advertising Effects: A Comment on Methodology
Doyle L. Weiss, Pierre M. Windal · Journal of Marketing Research · 1980 · 32 citations
Business, Business Economics, Marketing +7
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