Concepedia

Franklin S. Houston

FS

Statistics

Publications

17

Citations

2.3K

H-Index

13

Active since

1974

Affiliations

University of Alabama(Current)

Rutgers, The State University of New Jersey

University of Missouri–St. Louis

University of British Columbia

Franklin S. Houston is an author at University of Alabama specializing in marketing management, marketing, and business.

Publications per year

1974–2010

17

Publications

17

The Marketing Concept: What it is and What it is Not

Franklin S. Houston · Journal of Marketing · 1986 · 525 citations

Business, Marketing, Marketing Management +4

Marketing and Exchange

Franklin S. Houston, Jule B. Gassenheimer · Journal of Marketing · 1987 · 466 citations

Social Sciences, Marketing, Marketing Management +6

The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions

Jule B. Gassenheimer, Franklin S. Houston, J. C. Davis · Journal of the Academy of Marketing Science · 1998 · 317 citations

Management, Organization Studies, Organizational Behavior +13

The Marketing Concept: What It Is and What It Is Not

Franklin S. Houston · Journal of Marketing · 1986 · 265 citations

Business, Marketing, Marketing Management +4

Advertising, Competition and Market Conduct in Oligopoly over Time

Franklin S. Houston, Jean-Jacques Lambin · Journal of Marketing · 1976 · 226 citations

Social Sciences, Business Economics, Economics +12

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