Concepedia

Jean-Jacques Lambin

JL

17

Publications

841

Citations

15

H-Index

1969

Active since

Affiliations

University of Milano-Bicocca(Current)

University of Liège

Jean-Jacques Lambin is an author at University of Milano-Bicocca specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementAdvertisingConsumer ResearchEconomicsBusiness StrategyMarketing ManagementInteractive MarketingMarketing Communication

Publications per year

1969–2014

17

Publications

17

Advertising, Competition and Market Conduct in Oligopoly over Time

Franklin S. Houston, Jean-Jacques Lambin · Journal of Marketing · 1976 · 226 citations

Advertising, Market Analysis, Management +4

Optimal marketing behavior in oligopoly

Jean-Jacques Lambin, Philippe A. Naert, Alain Bultez · European Economic Review · 1975 · 142 citations

Business, Market Behavior, Business Strategy +3

Measuring the Profitability of Advertising: An Empirical Study

Jean-Jacques Lambin · Journal of Industrial Economics · 1969 · 85 citations

Advertising, Empirical Study, Targeted Advertising +5

Optimal Allocation of Competitive Marketing Efforts: An Empirical Study

Jean-Jacques Lambin · The Journal of Business · 1970 · 74 citations

Cost Allocation, Marketing Inputs, Western Europe +14

Advertising, Competition and Market Conduct in Oligopoly Over Time. An Econometric Investigation in Western European Countries.

Harry Townsend, Jean-Jacques Lambin · The Economic Journal · 1976 · 46 citations

Economics, Advertising, Oligopoly Over Time +12

Rows per page

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